The ZENETERA blog
Field notes, frameworks and honest takes from building websites, automation, chatbots and AI for small businesses and startups.
A three person remodeling contractor had six AI referred enquiries in a month. After adding priced project pages, a licence number, and a stated warranty, the next month brought twenty two, and eight became signed contracts.
Ask ChatGPT, Perplexity, and Google's AI Overview for the same villa and you can get three different answers. Here is exactly what each one reads before naming a property, and the one page that satisfies all three.
Ask ChatGPT to recommend a plumber and it names businesses with their own website first. Here is why a Checkatrade or Rated People profile alone keeps a good tradesperson invisible to AI search.
A five star review that just says great service gives AI search nothing to quote. Here is the exact review detail that turns a client testimonial into a fact ChatGPT and Google's AI Overview will actually repeat.
A shared locations page tells an AI assistant nothing about which branch actually does what. Here is the page by page detail that gets salon and clinic groups matched to a specific local search instead of skipped.
ChatGPT, Perplexity, and Google's AI Overview do not read your site the same way. Here is exactly what each one checks before naming an accountant or solicitor, and the one page format that works across all three.
Flexible dates tells an AI trip planner nothing about whether a three night stay is even possible. Here is the minimum stay and changeover day detail that gets villas recommended by AI trip planners instead of skipped.
Finance available tells an AI assistant nothing it can quote when someone asks how to afford a new boiler or a full rewire. Here is the payment plan detail that gets plumbers and electricians chosen over competitors for the biggest jobs.
Premium injectables and advanced technology tell a person you invested in good equipment. They tell an AI assistant nothing it can check. Here is the brand and device detail that gets clinics named instead of skipped.
Domain rating and backlink count still move the needle in Google rankings, but they tell an AI assistant nothing it can quote. Here is what actually gets accountants and solicitors named instead.
Villa owners think they need a site in five languages to reach international guests. AI trip planners already translate for the guest. Here is what actually needs fixing instead.
We guarantee our work tells an AI assistant nothing it can check. Here is the exact warranty detail that gets plumbers and electricians named in AI search answers instead of skipped.
A single session price answers the wrong question when someone asks an AI assistant about a full course of Botox or laser hair removal. Here is the package detail that gets aesthetics clinics quoted instead of skipped.
A stunning photo gallery tells a person everything about a villa. It tells an AI trip planner nothing it can quote. Here are the five facts that actually decide whether ChatGPT recommends your villa or skips it.
We aim to respond promptly tells an AI assistant nothing it can repeat. Here is the exact response time detail that gets accountants and solicitors named in AI search answers instead of skipped.
When someone asks ChatGPT to recommend a contractor for a kitchen remodel, something decides which company gets named. Here is what that something actually reads on your site, and why most contractor pages give it nothing to quote.
A five star rating with no detail tells an AI trip planner nothing it can repeat. Here is the exact review detail that turns a guest testimonial into a fact AI search will actually quote when planning a trip.
A framed certificate or fully qualified label tells an AI assistant nothing it can check. Here is the exact practitioner detail that turns a qualification claim into a fact ChatGPT will actually quote.
Most plumbers and electricians websites read fine to a person but say nothing to ChatGPT or Google's AI Overview. Here is the structured data that turns your callout services into facts a model can quote.
A polished Google Business Profile reassures a client scrolling through search results by hand. ChatGPT and Perplexity see almost none of it, and here is what they check on your site instead.
Flexible cancellation tells an AI trip planner nothing about the real deadline or refund amount. Here is the exact policy detail that gets villas booked through AI search instead of skipped.
No downtime tells an AI assistant nothing about how many hours or days recovery actually takes. Here is the exact detail that gets salons and aesthetics clinics quoted by AI search instead of skipped.
When someone asks ChatGPT what a weekend emergency callout actually costs, most trades websites give no answer at all. Here is the exact fee detail that turns a vague quote into a fact AI search will name.
A bio page that says family law tells an AI assistant nothing about who handles a high net worth divorce. Here is the named specialist detail that gets a specific person recommended by AI search instead of the whole firm being skipped.
Private pool and air conditioning tell an AI trip planner nothing about whether the pool is heated in November or every bedroom has its own unit. Here is the amenity detail that gets villas matched to specific searches instead of skipped.
A five star Google Business Profile feels like proof to a homeowner. ChatGPT and Perplexity barely see it, and here is what they check on your site instead.
Your salon or clinic website might read beautifully to a person and say nothing at all to ChatGPT or Google's AI Overview. Here is the structured data that turns your treatments into facts a model can quote.
"Fully qualified and regulated" tells an AI assistant nothing it can check. Here is the exact registration number that turns a qualification claim into a fact ChatGPT will actually verify and quote.
Sleeps ten tells an AI trip planner nothing about who those ten people are. Here is the bedroom by bedroom detail that gets villas matched to specific family searches instead of skipped.
"We respond fast" tells an AI assistant nothing it can repeat. Here is the exact response time detail that gets plumbers and electricians named in AI search answers instead of skipped.
Most salon and clinic FAQ pages answer parking and hours. AI assistants get asked about safety, downtime, and timing instead, and here is the format that actually gets quoted.
Established in 1998 sounds reassuring to a person, but AI search cannot quote a founding year. Here are the four specific facts accountants and solicitors need instead to get recommended.
Your villa's nightly rate might say one thing on your own site and something else on Airbnb. Here is why that small mismatch is quietly telling AI trip planners your listing cannot be trusted.
Your before and after gallery might be gorgeous, but ChatGPT and Google's AI Overview cannot see a photo. Here is the one thing every salon and clinic gallery is missing that keeps it invisible to AI search.
A five star review that just says friendly and professional gives AI search nothing to quote. Here is the exact review detail that turns a testimonial into a fact ChatGPT will repeat.
Most accountant and solicitor websites read fine to a person but say nothing to ChatGPT or Google's AI Overview. Here is the exact code layer that turns your firm into a fact a model can quote.
A five bedroom villa on Portugal's Algarve coast had five AI referred enquiries in a month. After adding exact seasonal rates, precise distances, and a structured guest FAQ, the next month brought twenty one, and eight became confirmed bookings.
A three room aesthetics clinic had four AI referred enquiries in a month. After adding treatment specific pricing, practitioner credentials, and downtime details, the next month brought twenty two, and nine became booked consultations.
A four person electrical firm had just three AI referred enquiries in a month. After adding price bands, a credential line, and a stated response time, the next month brought nineteen, and seven became booked jobs.
A five partner probate and conveyancing firm had zero enquiries mentioning an AI assistant for six straight weeks. Three specific changes later, the next six weeks brought eleven, and three turned into paying clients.
Ask ChatGPT to recommend a villa and it names properties with their own website first. Here is why a listing on Airbnb or Booking.com alone keeps a beautiful villa invisible to AI trip planners.
Most trades sites just say licensed and insured. AI search cannot verify a phrase, only a number, and here is exactly which credential details actually get plumbers and electricians quoted.
Most salon and clinic menus list a treatment name and nothing else. AI search cannot recommend a price or duration it was never given, and here is exactly what to add instead.
Most accountant and solicitor websites describe services in broad categories like tax advice or probate. AI search matches the exact client type you name, and firms that never name one are never matched.
Most villa websites hide their price behind a contact form. AI trip planners cannot recommend a nightly rate they were never given, and here is exactly what they need instead.
Most trades websites list services in one block of copy. AI Overviews and ChatGPT pull answers from pages built as direct questions and answers, and here is exactly how to build one.
A five star rating tells an AI assistant nothing about what actually happened in your chair. Here is the exact review detail that turns a client testimonial into a fact ChatGPT will repeat.
When someone asks an AI assistant how much a solicitor or accountant costs, most firms have no answer on their site at all. That missing number is often the entire reason a competitor gets named instead of you.
Most villa websites say conveniently located and stop there. AI trip planners ignore that phrase completely and only quote villas that state exact distances and travel times.
One generic areas we cover page reads fine to a person, but it never answers a specific local search. Here is the page structure that gets plumbers and electricians cited by AI search instead of skipped.
Accountants and solicitors keep publishing long guides hoping AI search will notice. ChatGPT and Google's AI Overview keep citing a different page format entirely, one that costs a fraction of the effort.
Most salon and clinic owners think a fully optimized Google Business Profile is enough. ChatGPT and Perplexity barely look at it, and here is what they check instead.
Most villa websites read fine to a person but say nothing to ChatGPT or Google's AI Overview. Here is the structured data that turns your villa into a fact a model can quote.
When a pipe bursts at midnight, someone types emergency plumber near me into Google and an AI Overview names three companies. Here is what decides which three get picked.
When someone asks ChatGPT or Google's AI Overview for a facial near them, something decides which salon gets named. Here is what that something actually reads on your site.
When someone asks ChatGPT to recommend a solicitor or accountant near them, something decides which firm gets named. Here is what that something actually reads on your site.
The tradesperson who never called back was never chosen. The job was gone before the phone stopped ringing.
A single villa owner and a property manager with twelve listings are not shopping for the same website. Here is what to actually compare.
Every villa owner asks the same question eventually. The answer is usually not the agency with the nicest portfolio.
23,540 euros. That is what one website launch was worth by the end of August, and the owner did not find out until we showed him the numbers.
The client who never called back was never lost. She just never got an answer in time.
A booking website, local search visibility, and an AI chatbot working together can turn a villa listing into a direct booking machine. Here is how the pieces fit.
A slow website is not just an inconvenience, it is a direct hit to your bookings and revenue. Here is what the data says, and how to fix it.
You list on Airbnb. You list on Booking.com. Guests find you and you get paid. So why does your villa need its own website? Because every booking through a platform is a booking that costs you money before it reaches your account.
Most UK small business websites look fine. But looking fine and actually converting visitors into clients are two different things. Here are the seven mistakes we see most often and what to do about each one.
AI chatbots are not just for big companies anymore. But not every small business needs one, and not all chatbots are the same. Here is a plain-English guide to what they do, what they cost, and how to know if one is right for your business.
Three acronyms. Three very different ways your customers can find your business online. Here's everything you need to know about SEO, AEO, and GEO, and which ones actually work.
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