Crown Corner
A shop window for watches that aren't for sale
A two-page website for a private watch-sourcing service, showing the watches it has found and turning a request for a specific model into a ready-to-send enquiry.
- Client
- Crown Corner
- Sector
- Luxury watch sourcing
- Services
- Web design, Web development
- Year
- 2026

01Overview
Name the watch, and they go and find it.
Crown Corner sources luxury watches by enquiry only, and its home page puts the promise plainly: if it has a crown, they can source it. A buyer names the model, the firm's four desks search a supplier network across Hong Kong, London, Dubai and the USA, and an initial quote comes back within 24 hours. The brands include Richard Mille, Patek Philippe, Rolex, Audemars Piguet, F.P. Journe and Vacheron Constantin.
They hold no stock and sell nothing online. Every watch is checked by an independent third party before any money changes hands, then hand-delivered anywhere in the world.
They came to us with their logo, photos of watches they had sourced, and three short phone videos of watches in hand.
- A landing page and a Request a Quote page
- A Recently Sourced grid of six watches
- Three films of watches in hand
- An enquiry form beside a three-step guide to the service
- A floating WhatsApp button on every page
- Plain HTML, CSS and JavaScript, with no build step or server
02The challenge
Selling a service with pictures that look like stock.
A grid of expensive watches reads like a shop. This one had to read as proof of what the firm can find, so the caption beside it says plainly that nothing shown is held in stock or for sale.
The footage was short portrait video shot on a phone, which looks soft stretched across a wide screen. And buyers at this price expect privacy, so the copy makes clear that each enquiry is handled by one person and shared with no one.
03Recently sourced
Six watches as proof, not a price list.
The landing page opens on a strip of the brands they source. The Recently Sourced grid shows six watches the firm has found, each with its brand and reference.
Below it come the four desks, the authentication promise, and the three promises of the service: quotes within 24 hours, discretion and hand delivery. A closing call to action leads to the enquiry form.

04In hand
Phone footage, shown at a size that suits it.
Two full-width breaks run looping film behind the page. On wide screens the film fills the background blurred, while a sharp copy plays close to its real size to one side, so the footage never looks stretched.
The In Hand section shows three films of watches before handover. They stay silent until tapped, and only one plays sound at a time. Every film loads and plays only while it is on screen.

05The enquiry
From a model name to a ready-to-send enquiry.
The Request a Quote page asks for a name, an email or WhatsApp number, the brand and model, a budget range, the condition and a timeframe, and turns the answers into an enquiry ready to send.
Beside the form, three steps explain how the service works, from the first message to hand delivery.

06Around the site
Quiet, quick, and never more than a tap from WhatsApp.
A floating WhatsApp button sits on every page. The header hides as visitors scroll down and comes back when they scroll up, and the navigation highlights the section they are in.
Scroll reveals, parallax and buttons that lean toward the cursor all switch off for visitors who prefer reduced motion, and the pages still work with JavaScript turned off. It is plain HTML, CSS and JavaScript with no build step, dependencies or server, so it runs on any host.


07In numbers
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